The future of luxury is human.
I build for that.
Elevating the emotional, cultural, and sensory intelligence behind unforgettable luxury brands.
Lisa K. Wirth is a luxury experience strategist and cultural futurist who helps brands protect the rare human intelligence that makes their products and experiences extraordinary — and unmistakable — in the age of AI.
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With 25 years across the luxury sector, she brings a singular ability to decode culture, clarify identity, and build brands with the emotional imprint UHNW clients recognize instantly — the quiet, felt signal that precedes logic and shapes desire.
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Through her methodology, The Human 1%™, she strengthens the qualities AI cannot replicate but luxury cannot survive without: taste, emotional precision, cultural fluency, and narrative coherence.
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As an executive advisor and speaker, Lisa helps CEOs and leadership teams deepen meaning, elevate experience, and build the trust that drives devotion, distinction, and long-term growth.
​​“AI can scale efficiency. Only humans can scale desire.”
